Heritage Tourism and Economic Impact

2004 Study - from NHA web page

NPS, the Alliance of National Heritage Areas, and Michigan State University have completed a study that estimates the direct and indirect regional economic impacts of heritage visitors in seven national heritage areas. MSU used a modified Money Generation Model (MGM2) to analyze data collected through visitor surveys. The seven participating areas were: MotorCities NHA, Essex NHA, Lackawanna Heritage Valley, Silos and Smokestacks NHA, Cane River NHA, Augusta Canal NHA, and Ohio and Erie National Heritage CanalWay.
A report for each each area reflects visitor demographics, visitation profiles, and the level of awareness among residents and visitors of the heritage area designation. A summary report highlights trends across the heritage areas, project conclusions and recommendations. to view the procedure guide, individual area results and a summary report, visit the MSU website.
To view the most recent MGM2 report, click here.